From Idea to Venture: Entrepreneurship Comes to Life at WBU

Students from the Faculty of Economics, Technology, and Innovation at Western Balkans University participated in an interactive academic session organized in collaboration with Plug & Play Albania.

The open lecture, titled “Entrepreneurship 101: From Random Idea to Real Venture”, was led by Calum Cameron, Digital Transformation Strategist & Ecosystem Expert, and Lars Vestergaard, Innovation Architect & Ecosystem Strategist.

Through a dynamic and engaging format, students took part in interactive activities and practical exercises, gaining valuable insights into the process of transforming ideas into real ventures.

The session provided an inspiring learning experience, encouraging creativity, innovation, and entrepreneurial thinking, while bridging theory with real-world application.