Business and Technology

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Course ID
BIZ
Cycles
3 years
Credits
180
Semesters
6

In an era defined by innovation and rapid technological change, the Bachelor's in Business and Technology prepares forward-thinking professionals who bridge the gap between business strategy and emerging technologies. This program cultivates future leaders ready to drive digital transformation across industries.

Why choose this program?

  • Interdisciplinary Curriculum Integrating Business Management and Technology
  • Project-Based Learning and Practical Industry Exposure
  • Global Career Perspectives in High-Demand Sectors
  • Opportunities for Research, Internships, and Training

What does WBU offer?

✓ Learn from Industry Leaders
Choose a program designed and led by a highly qualified academic team with extensive experience in teaching, scientific research, and industry, both nationally and internationally. Our faculty members hold advanced academic degrees and titles, ensuring high-quality content and up-to-date teaching methodologies. You'll benefit from hands-on learning guided by professors and professionals with backgrounds in business and global corporations. Throughout your studies, you will receive continuous support and personalized mentorship from academic advisors and industry experts, helping you build a strong professional profile and prepare effectively for the job market.

✓ A Unique Study Program
Benefit from a modern and comprehensive curriculum aligned with the Bologna Process and European Union directives. The program is oriented toward business and technology, reflecting the latest technological advancements and current industry demands, with a balanced approach between theory and practice. Through institutional agreements and Erasmus+ mobility opportunities at Western Balkans University, students have the chance to expand their academic and professional development across higher education institutions in the EU and beyond.
 
✓ Merit-Based Scholarships
Take advantage of the various financial support opportunities offered by WBU by applying for Excellence Scholarships, Institutional Scholarships, Partner-Supported Scholarships, or the “New Perspectives” Scholarship. Selected students can receive up to 100% tuition fee coverage.

✓ High-Tech Learning Environment
Study in smart classrooms and specialized laboratories equipped with modern technology, where business simulations and case-solving competitions are held to enhance your practical skills in economics and management.

✓ Professional Practice and Internship Opportunities
Gain real-world experience through internships and professional practice in leading companies in Albania such as American Hospital, Hygeia, and Villa Maria Group. Students may also participate in paid internships starting from the first year of their studies.

✓ Innovation and Scientific Research
Engage in research projects, startup incubators, business competitions, and hands-on workshops focusing on current topics such as digital transformation, fintech, and strategic innovation.
 
What will you study?

  • First Year 

In the first year, you will build a strong foundation in business principles and digital literacy. You will:

  • Understand key concepts in management, economics, marketing, and accounting.
  • Gain digital proficiency with courses in computer science, spreadsheets, and databases.
  • Develop critical thinking, communication, and teamwork skills.
  • Apply theoretical knowledge through interactive workshops and case simulations.

  • Second Year

During the second year, you will integrate business strategy with technology applications. You will:

  • Study business information systems, financial analysis, and consumer behavior.
  • Explore enterprise systems, machine learning, and e-business models.
  • Learn to use data for strategic decision-making with courses in business analytics and information systems.
  • Strengthen skills through group projects, market simulations, and professional internships.

  • Third Year 

In the third year, you will specialize further, enhance your professional profile, and demonstrate readiness for the job market or advanced study. You will:

·         Dive into advanced topics such as econometrics, data security, research methods, and AI.
·         Choose electives aligned with your career interests—big data, blockchain and crypto, tech and multimedia, taxes in the EU, etc.
·         Conduct an internship in a technology-driven organization or startup.
·         Complete with a final thesis or comprehensive exam, demonstrating your ability to integrate real-world challenges in business and technology.

Career Opportunities after Graduation:

Graduates of this program are highly equipped to work in dynamic roles such as:

·         Digital Business Strategist
·         Innovation and Technology Consultant
·         Product or Project Manager in Tech Firms
·         Data-Driven Marketing Analyst
·         Entrepreneur or Startup Founder
·         Business Analyst or ERP System Specialist
·         Tech-Savvy Financial or Operations Manager
·         Consultant for Digital Transformation in the Public or Private Sector

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Study Program Curriculum

Year 1
Year 2
Year 3

Semester 1

No. Subject Code Subject Course Type Language Course Group Lecture Seminar Laboratory Practice Individual Work Credit ECTS
1 BIZ 101 Organizational Behavior Mandatory English B 45 15 0 0 65 3.5 5
2 BIZ 103 Business Management Mandatory English A 45 15 0 0 65 3.5 5
3 ECO 105 Statistics Mandatory English A 45 15 0 0 65 3.5 5
4 ECO 109 Economics Mandatory English B 45 15 0 0 65 3.5 5
5 SEN 101 Introduction to Programming Mandatory English A 30 0 30 0 65 3 5
6 BIZ 111 Marketing Mandatory English B 45 15 0 0 65 3.5 5

Semester 2

No. Subject Code Subject Course Type Language Course Group Lecture Seminar Laboratory Practice Individual Work Credit ECTS
1 BIZ 102 Business Law Mandatory English A 45 15 0 0 65 3.5 5
2 FIN 104 Accounting Mandatory English B 45 15 0 0 65 3.5 5
3 FIN 106 Finance Lab Mandatory English C 45 0 15 0 65 3.5 5
4 BIZ 108 Governance, Accountability and Sustainability Mandatory English B 45 15 0 0 65 3.5 5
5 SEN 106 Web Programming Mandatory English B 30 0 30 0 65 3 5
6 ECO 212 International Financial Markets Mandatory English B 45 15 0 0 65 3.5 5

Semester 1

No. Subject Code Subject Course Type Language Course Group Lecture Seminar Laboratory Practice Individual Work Credit ECTS
1 FIN 201 Corporate Finance Mandatory English B 45 15 0 0 65 3.5 5
2 FIN 203 Accounting Finance Mandatory English B 45 15 0 0 65 3.5 5
3 BIZ 205 Human Resources Management Mandatory English A 45 15 0 0 65 3.5 5
4 SEN 205 Introduction to Data Science Mandatory English B 30 0 30 0 65 3 5
5 BIZ 209 Business Information Systems Mandatory English A 45 15 0 0 65 3.5 5
6 BIZ 211 Consumer Behavior Mandatory English B 45 15 0 0 65 3.5 5

Semester 2

No. Subject Code Subject Course Type Language Course Group Lecture Seminar Laboratory Practice Individual Work Credit ECTS
1 BIZ 202 Financial Management in Decision Making, Risk Mandatory English B 45 15 0 0 65 3.5 5
2 BIZ 204 International Business Mandatory English B 45 15 0 0 65 3.5 5
3 BIZ 206 Operational Management Mandatory English A 45 15 0 0 65 3.5 5
4 BIZ 208 Information Systems and Digital Business Mandatory English B 30 0 30 0 65 3 5
5 SEN 204 Machine Learning Mandatory English D 30 0 30 0 65 3 5
6 ECO 206/ ECO 202/ BIZ 210/ SEN 216 Eco. and Sustain. / Public Fin. / Comp. Graphics / Game Program Elective English C 45 15 0 0 65 3.5 5

Semester 1

No. Subject Code Subject Course Type Language Course Group Lecture Seminar Laboratory Practice Individual Work Credit ECTS
1 BIZ 301 Business Strategy and Performance Management Mandatory English B 45 15 0 0 65 3.5 5
2 FIN 303/ ECO 111/ ECO 314/ SEN 314 Blochkchain and Crypto. / Introd. to Big Data / Taxes in the EU / Tech and Multimedia Elective English C 45 15 0 0 65 3.5 5
3 BIZ 305 Audit Mandatory English B 45 15 0 0 65 3.5 5
4 ECO 301 Econometrics Mandatory English D 45 15 0 0 65 3.5 5
5 ECO 309 Research Method Mandatory English B 45 15 0 0 65 3.5 5
6 SEN 211 Artificial Intelligence Mandatory English B 30 0 30 0 65 3 5

Semester 2

No. Subject Code Subject Course Type Language Course Group Lecture Seminar Laboratory Practice Individual Work Credit ECTS
1 BIZ 302 Strategic marketing Mandatory English D 30 15 0 0 65 3 4
2 BIZ 304 Tech & Innovations in Business and Markets Mandatory English C 45 15 0 0 65 3.5 5
3 SEC 302 Data Security Mandatory English B 30 0 30 0 65 3 5
4 SEN 316/ FIN 302/ SEN 318/ SEN 312 Intelligent Devices / Prof. Ethics / IoT / Electronic Comm. Elective English C 45 15 0 0 65 3.5 5
5 BIZ 310 Professional Practice Mandatory English D 30 0 0 0 95 2 5
6 BIZ 312 Diploma / Final Exam Mandatory English E 0 15 0 0 135 0.5 6